CASE STUDIES
Vita Liberata
UK based Vita Liberata, now also distributed widely in the United States was the first completely non-toxic self tanning brand in existence. MHA's objective was to infiltrate the Hollywood community on an Insider's level.
In order to deepen its professional presence MHA began by executing parties, photo shoots and Master Classes for influencers, VIP and industry makeup artists. MHA worked to firmly establish a Vita Liberata Pro Team of Expert Tanners to demonstrate and be available for one-on-one house calls to service the influencers and Red Carpet elite.
To help assuage celebrity and media concerns about spray tanning, MHA conducted and continues to conduct a program of product seeding and educational outreach to professional makeup artists working with celebrities and on film and television productions as well as working directly with celebrities, influencers and their representatives. Further, by engaging the support of the makeup professionals' representatives, this program has resulted in credited Vita Liberata placements on national and international magazine covers and countless social media stories as well as numerous influencer posts.
Credited red carpet placements in 2017 include at the Golden Globes on Sienna Miller, the SAG Awards on Sofia Vergara and Taylor Schilling, the Elton John Pre-Oscar Party and Vanity Fair Party on Alessandra Ambrosio, Josephine Skriver and Martha Hunt, the Met Gala on Ashley Graham, the MTV Video Music Awards on Hailee Steinfeld and the American Music Awards on Bebe Rexha. In 2018, credited red carpet placements include at the Golden Globes InStyle Party on Lea Michele, Sarah Hyland and Vanessa Hudgens, the Billboard Music Awards on Hailey Baldwin, at the CDFA Awards on Lily Aldridge and at the Victoria's Secret Fashion Show on Rita Ora. Credited red carpet placements in 2019 include at the Golden Globes on Kristen Bell, at the Vanity Fair Party on Rita Ora and Lais Ribeiro and at the Met Gala on Rita Ora.
In order to deepen its professional presence MHA began by executing parties, photo shoots and Master Classes for influencers, VIP and industry makeup artists. MHA worked to firmly establish a Vita Liberata Pro Team of Expert Tanners to demonstrate and be available for one-on-one house calls to service the influencers and Red Carpet elite.
To help assuage celebrity and media concerns about spray tanning, MHA conducted and continues to conduct a program of product seeding and educational outreach to professional makeup artists working with celebrities and on film and television productions as well as working directly with celebrities, influencers and their representatives. Further, by engaging the support of the makeup professionals' representatives, this program has resulted in credited Vita Liberata placements on national and international magazine covers and countless social media stories as well as numerous influencer posts.
Credited red carpet placements in 2017 include at the Golden Globes on Sienna Miller, the SAG Awards on Sofia Vergara and Taylor Schilling, the Elton John Pre-Oscar Party and Vanity Fair Party on Alessandra Ambrosio, Josephine Skriver and Martha Hunt, the Met Gala on Ashley Graham, the MTV Video Music Awards on Hailee Steinfeld and the American Music Awards on Bebe Rexha. In 2018, credited red carpet placements include at the Golden Globes InStyle Party on Lea Michele, Sarah Hyland and Vanessa Hudgens, the Billboard Music Awards on Hailey Baldwin, at the CDFA Awards on Lily Aldridge and at the Victoria's Secret Fashion Show on Rita Ora. Credited red carpet placements in 2019 include at the Golden Globes on Kristen Bell, at the Vanity Fair Party on Rita Ora and Lais Ribeiro and at the Met Gala on Rita Ora.
Skin FInishing by Vita Liberata Credited in Sports Illustrated Swimsuit Editions