CASE STUDIES

Vita Liberata

UK based Vita Liberata, now also distributed widely in the United States was the first completely non-toxic self tanning brand in existence. MHA's objective was to infiltrate the Hollywood community on an Insider's level.

In order to deepen its professional presence MHA began by executing parties, photo shoots and Master Classes for influencers, VIP and industry makeup artists. MHA worked to firmly establish a Vita Liberata Pro Team of Expert Tanners to demonstrate and be available for one-on-one house calls to service the influencers and Red Carpet elite.

To help assuage celebrity and media concerns about spray tanning, MHA conducted and continues to conduct a program of product seeding and educational outreach to professional makeup artists working with celebrities and on film and television productions as well as working directly with celebrities, influencers and their representatives. Further, by engaging the support of the makeup professionals' representatives, this program has resulted in credited Vita Liberata placements on national and international magazine covers and countless social media stories as well as numerous influencer posts.

Credited red carpet placements in 2017 include at the Golden Globes on Sienna Miller, the SAG Awards on Sofia Vergara and Taylor Schilling, the Elton John Pre-Oscar Party and Vanity Fair Party on Alessandra Ambrosio, Josephine Skriver and Martha Hunt, the Met Gala on Ashley Graham, the MTV Video Music Awards on Hailee Steinfeld and the American Music Awards on Bebe Rexha. In 2018, credited red carpet placements include at the Golden Globes InStyle Party on Lea Michele, Sarah Hyland and Vanessa Hudgens, the Billboard Music Awards on Hailey Baldwin, at the CDFA Awards on Lily Aldridge and at the Victoria's Secret Fashion Show on Rita Ora. Credited red carpet placements in 2019 include at the Golden Globes on Kristen Bell, at the Vanity Fair Party on Rita Ora and Lais Ribeiro and at the Met Gala on Rita Ora.

Skin FInishing by Vita Liberata Credited in Sports Illustrated Swimsuit Editions

BVLGARI

Year round representation of a luxury jewelry and accessories brand yields continuous and global results with VIP's and Influencers

The success of a brand is to stay relevant and in the public eye. Red carpet placements of jewelry and watches both on men and women at the major awards shows such as the Golden Globes, Oscars and film festivals such as Cannes can be the most bankable in terms of return on investment.

VIP placements carefully distributed to all press complemented by social media, multiply the number of viewers and their demographics to further maximize results.

Celebrity and Influencer seeding of handbags, sunglasses and jewelry items throughout the year, as well as recruiting talent for ambassadorial appearances at events around the world are part of a carefully pre-determined annual brand strategy.

Compiling and managing guest lists for pre-Oscars and product launch events are just a few of the creative opportunities to also add to the public relations campaign calendar.

Alexander Skarsgard in his BVLGARI watch winning for "Big Little Lies" at the Golden Globes, Critics' Choice and SAG Awards, 2018

Tobi Tobin

Taking LA Based Luxury Candle, Chocolate, and Fragrance Brand Global

Tobi Tobin launched her brand in 2010 establishing a flagship boutique on Sunset Plaza in Los Angeles. Previous to this, MHA handled an event to introduce the multi-talent at Maxfield with a show of Tobi's unique jewelry designs crafted from found objects. MHA supported the collection with press coverage ranging from Women's Wear Daily to a feature in C Magazine. Subsequently, Tobi sharpened her skills in interior design and with a strong celebrity client list, won awards and had the distinction of securing a cover of Architectural Digest. During that time, MHA continued to garner features for her creative triumphs. She was continuously applauded by regional press as an expert and tastemaker.

Two years ago, Tobi Tobin moved her business from Sunset to a jewel box of a boutique in Brentwood, a wealthy L.A. suburb, as she became focused on developing and fine tuning a lifestyle brand of hand poured candles, artisanal chocolates and fragrances. MHA continued to helm the press campaign, now turning full attention to niche brand building. With the help of MHA to increase brand awareness, focus on the affordable luxury of her quality products and capitalize on stellar relationships, we had a recipe for success. Capitalizing on Taylor Swift's visit to the boutique to purchase gifts, MHA converted this opportunity immediately with quality media outreach. Additional editorial credits in entertainment press such as The Hollywood Reporter, noting Reese Witherspoon, Leonardo di Caprio, Keanu Reeves, Justin Thereaux among others as loyal customers, along with consumer press such as the Wall Street Journal's designation of the "Best Holiday Candle" contributed enormously to raising the brand's awareness and directly impacted sales.

To support the April 2017 advent of Tobi Tobin's relationship with Bloomingdale's West Coast opening in three of their most prestigious stores, MHA launched a meaningful editorial campaign and conducted outreach to influencers and tastemakers. MHA coordinated all aspects of these events resulting in editorial press, blog and Instagram posts.

Due to the combined excellence of media and retail, the brand has expanded to 19 Bloomingdale's nationally, Bloomingdale's Dubai, Hudson's Bay in Canada, select Duty Free Stores and the Benelux Countries.